Archive for June 23, 2009

Product Highlight – Richeson Oils – The Rebirth of the Shiva Oil Line!

Richeson Oils - The Rebirth of the Shiva Oil Line!

Richeson Oils - The Rebirth of the Shiva Oil Line!

COUNTDOWN TO LAUNCH

Here at Rex, Shiva paints have always been one of our most popular product lines.  We have carried their fabulous Casiens and Oils for over 40 years. Unfortunately, in the eighties and nineties the line began to stagnate with production and quality control issues. Many of our customers started to notice that, Shiva, their favorite American made brand was not the same quality they were accustomed to.  Shortly thereafter, the company manufacturing Shiva decided to sell the rights to manufacturer the Shiva brand. Along came Jack Richeson, a man, that stakes his reputation and that of his family’s company every day on the quality products they manufacture.

Colleen Richeson, Jack Richeson’s daughter, and national sales manager for the Richeson company, was kind enough to share some inside information about the rebirth of Shiva.  According to Colleen, when her Dad was a young man he delivered artist materials in Chicago to Ramon Shiva, the creator of Shiva Oils & Caseins.   It was then that a dream evolved in Jack’s thoughts to one day produce the finest line of oil paint imaginable.  When Shiva was available for sale Jack felt that he could finally realize his dream so many years later, to produce the highest quality oil imaginable at a price that would allow even a beginning artist to afford to paint with the best.  And so the Richeson family, bought the Shiva line to manufacture right here in Kimberly, Wisconsin!

As you can see below, making the professional quality, American made Richeson Oil – The Shiva Series is a time consuming, pain-staking process. It requires serious skill, dedication, and a willingness to never compromise on quality.

Measuring pigment for Richeson Oils - The Shiva Series

Measuring pigment for Richeson Oils - The Shiva Series

Richeson Oil – The Shiva Series is manufactured using only the highest quality pigments and binders.

Mixing the pigment for Richeson Oils - The Shiva Series

Mixing the pigment for Richeson Oils - The Shiva Series

Pigments are carefully measured and added to insure consistency from batch to batch.

Additional Mixing for Richeson Oils - The Shiva Series

Additional Mixing for Richeson Oils - The Shiva Series

Mixing of pigments into the vehicle. Depending upon the colors the blending or mixing process can take up to 8 hours.

Adding more pigment - Richeson Oils - The Shiva Series

Adding more pigment - Richeson Oils - The Shiva Series

Several different types of mixers are used to blend pigment into the base. Some colors may require extended mixing times and a heavy mixer like the one above is required.

Final Mixing Stages - Richeson Oils - The Shiva Series

Final Mixing Stages - Richeson Oils - The Shiva Series

The mixing process in its final stages before going to the mill. Following the milling process, Richeson allows the paint to “rest” to give time for maximum oil absorption by the pigments.
Most modern companies tube immediately eliminating this important step. It’s only after resting for between 60-120 days(depend on pigment) can further tests be done to determine if further milling is necessary to achieve the much desired consistency. days(depend on pigment) can further tests be done to determine if further milling is necessary to achieve the much desired consistency.

Hand Filling - Richeson Oils - The Shiva Series

Hand Filling - Richeson Oils - The Shiva Series

Richeson Oils – The Shiva Series – All tubes are still hand filled using a gravity feed system.

Crimping the tubes of Richeson Oils - The Shiva Series

Crimping the tubes of Richeson Oils - The Shiva Series

After hand filling the Richeson Oils the bottom of each tube is mechanically crimped for a tight seal.

Rex Art has always featured products from The Jack Richeson company because they bring the “Best of the Best” to artists. Some other brands that are offered by Richeson are the Unison Pastels, Best Easels, Best Stretcher Bars, Quiller Watercolors and Acrylics, Richeson Watercolor papers along with many other well respected products. I am sure that the Richeson Oils will add to the legacy of the best of the best products presented to our customers from Richeson.

From the Richeson and Rex Art families, we are proud and excited to be able to offer the first taste of the rebirth of the Richeson Oils – The Shiva Series to our customers. From now until August 1, 2009 we are taking advance orders for delivery in early August. All customers that pre-order from now before August 1 will also receive an additional 10% savings coupon, which is a great way to save even more off our already excellent prices! Get your order in now to reserve your favorite colors. I am sure you will not be disappointed. We would also love to hear from you regarding your feedback on the Richeson Oils – The Shiva Series. Please post your comments here or a review on the page.

Coupon Code:1245716924 – Good till August 1, 2009
Extra 10% Pre – Order Special for Richeson Oils – The Shiva Series

New Product Hightlight – Langton Watercolor Paper

Rex Art Weclomes Langton Watercolor Papers from Daler Rowney

Rex Art Weclomes Langton Watercolor Papers from Daler Rowney

At Rex Art we are always looking for great new products from our manufacturers, and Daler Rowney has launched a premier watercolor paper line called Langton. We partnered with Daler Rowney to offer this fabulous paper to our customers first, and it is now available from us.

Langton watercolor paper is a professional line of paper made with 100% cotton pulp of the highest quality, and is acid free. It is traditionally made on a cylinder mould machine, and features a gelatinized surface for strength and resilience. Currently, it is available in pads, blocks, and 10 packs of 22″ x 30″ sheets with a weight of 140 lbs / 300 gsm. We also offer a beautiful Langton watercolor sketchbook with 200 lb paper, and a side spiral binding, which would make a great on the go watercolor substrate!

The Langton Prestige Watercolor Spiral Pad

The Langton Prestige Watercolor Spiral Pad

What was really surprising to us was the value of the Langton watercolor papers. The Langton is of equal or better quality than a leading national brand like Arches or Fabriano, but is very affordable. For instance, currently we offer the 10 packs of the 22″ x 30″ paper for $35.48 per package, or only $3.54 per sheet! That is very affordable for a watercolor paper of that size, and quality. Definitely worth a try.

If you would like a sample of the paper included with your next order please mention it in your order comments and we will include a complementary sample for you. You know at Rex you can always count on great prices, and the Langton watercolor papers are currently available up to 50% off. Also, from now until the end of August we have an extra 10% off available for any of the Langton watercolor paper products. Simply add this coupon to your cart by entering the code below, or click this coupon. We would love to hear your feedback regarding the new Langton papers. Please post your comments here or post a review.

Coupon Code: 1245367810
Save an Extra 10% on Langton Watercolor Papers

Rex Art – Save 64% on St. Petersburg Watercolors!

Save up to 64% on St. Petersburg Watercolors from Rex!

Save up to 64% on St. Petersburg Watercolors from Rex!

This is an unbelievable opportunity to get the  St. Petersburg tube professional watercolors at amazing 64% off!  Rex Art has partnered with the manufacturer, Jack Richeson, to offer this amazing special exclusively to our customers.  Keep in mind this is an artist quality watercolor, but at the prices we are selling them at they are less than most student level brands!  Also, consider the fact that these are 18ml tubes, which are quite a bit larger than the normal 5 or 8ml tubes, and even bigger than the larger 15ml tubes.  When you consider the size and discount that we are offering them at they are really worth stocking up on.  If you have never tried them put in an order for them, and give them a try!  I am pretty sure you will be back for more once you do!

This is a closeout promotion, and supplies will only be available while stock remains.  We cannot offer backorders, and once colors are gone we will not be able to offer them again at the same price.  In addition, to celebrate our 14 years of on-line business if you order $100 or more of the St. Petersburg tube professional watercolors you will receive free standard shipping, and an extra 10% off! That is a savings of up to 64%! Deals like this do no happen often so please take advantage of this promotion while you can. Colors will be removed from our site as stock is depleted. To take advantage of the additional 10% off coupon please add this coupon to your cart or enter the number below and you must order $100 or more of the St. Petersburg professional watercolors.
Coupon Number: 1244662159
14th Anniversary Special – Additional 10% Off St. Petersburg Watercolors

Congratulations to the Rex Art Sponsored ArtID Video Contest Winner – Carel Brest van Kempen

In our on-going effort as a supporter of art and artists, Rex Art is a partner with ArtId, one of the Internet’s fastest growing social and business website for artists. If you get a chance you might want to check out ArtId. They offer a fantastic network that helps artists with information about shows, publicity, techniques, and many other topics of interest to the artist community.

ArtId hosted an Art Video Contest to highlight this great new marketing method available to artists. They asked artists to submit a video featuring their artwork. It was open to all artists in any medium. The winning video was submitted by Carel Brest van Kempen:

YouTube Preview Image

Rex Art was one of the main sponsors of the contest, and we gave away some great prizes! This is what Carel won:

  • Jack Richeson Linseed Soap
  • Tri-Art Sludge
  • Richeson Grey Matters Paper Palette Pad
  • Shiva Paintstik Set of 6 Iridescent Fashion Colors
  • Pack of 6 Round Richeson White Nylon Brushes

Congratulations Carel! Keep your eyes peeled on our blog for more contests that you can enter in the future!

New Product Highlight – Jack Richeson Rheotec Acrylics and Pastels

We’ve added some great new items this week!

Rheotec Acrylics 250ml

Rheotec Acrylics 250ml

Rheotec Acrylics

Rheotech Acrylics offer a fantastic balance of value and quality for beginners and art students. The full palette of 33 vibrant colors provides teachers and students with the necessary tools for color theory and mixing.

Rheotech Acrylics have a creamy, workable consistency while maintaining the ability to hold texture. They are formulated to provide a variety of diverse effects ranging from thin washes to heavy impasto. Rheotech acrylic colors maintain a consistent viscosity and finish throughout the line. The creamy, smooth flow of the paint will sustain knife and brush marks, while continuing to maintain a uniform paint film and rich color in a thinned state.

Rheotech Acrylics dry to a flexible, water-resistant film, which makes them suitable for application on a variety of surfaces, such as paper, wood, clay, plaster, and more. However, application on oily or greasy surfaces is not recommended.

Rheotech Acrylics are non-toxic and virtually scent free making them the ideal choice for both the studio and classroom.

Jack Richeson Pastels

We’ve added three lines of Jack Richeson pastels that we KNOW you love! The handmade round pastels are so velvety, you won’t want to put them down. A great complement to the handmade pastels, are Richeson’s round pastels. And the semi-hard square pastels round out the selection. They are great for laydown and can be sharpened to a point. All of the lines come in sets up to 120 colors. The handmade and round pastel sets all come in beautiful wooden boxes, making them ideal gifts. The 72 & 120 sets of the square pastels also come in wooden boxes and the smaller sets come in convenient paper boxes, making them easy and quick to grab for drawing on the go.

Richeson Handmade Pastels

Richeson Handmade Pastels

Richeson Round Soft Pastels

Richeson Round Soft Pastels

Richeson Square Pastels

Richeson Square Pastels